The Aim is to partner with brands that are open to utilising the power of social media to drive awareness of campaigns and other initiatives.
At this point it is all voluntary, But we do see longer term goals with creating a niche of Influencers that will be able to branch out into initiatives independently of the voluntary efforts.
The Power of social media cannot be understated at present, despite how little one may be know or appreciate. It has been noted that most millenials prefer spending hours on social media, instead of watching movies or series. It is a force, and it utilized properly will allow for the necessary reach that it will provide